Jenica P. Rogers-Urbanek is the Collection Development Coordinator and Technical Services Librarian for the libraries at the State University of New York College at Potsdam. In addition to the daily work managing CD and Tech Services, her current projects include investigating academic use of social software, cataloging electronic resources and agitating for better search tools for all material types, collaborating with the campus literacy center to set up a branch library, struggling to equitably manage the materials budget across material types and subject areas, advocating for the future, and writing and presenting about those experiences. Jenica can be found online at rogersurbanek.wordpress.com.